Cold Direct Email Works
Direct email proves to us time and again to be one of our most effective marketing tools. But it must be conducted in an ethical and legal manner. We call our technology and carefully-managed procedures "In the Right Box."
Openhill is one of the few providers we know of who will help you buy a credible list of leads and send direct email on your behalf.
NONE of the American email service providers (e.g. Constant Contact, MailChimp) allow you to send direct emails to lists you’ve purchased or to people you don’t know. They're afraid of being blacklisted as spammers, so they won’t touch anything but opt-in email. This means they’ll help you send email newsletters to your own database of contacts whom you already know, but not to a list you buy. That's unhelpful if you don't already have a large email subscriber list.
Our Objective
The objective of our In the Right Box solution is clear. Emails must land in the primary inbox – not the promotional box and certainly not the spam box. Your emails need to land in the inbox right beside all their other important messages.
Our Rules
Our strict rules ensure we comply with federal law, respect the time and space of the email recipients, and create the conditions likely to generate results for you.
We only perform email blasting for clients who have gone through at least one phone consultation session with us; we need to know you and help devise your plans.
We follow the federal CAN-SPAM Act of 2003: https://www.ftc.gov/tips-advice/business-center/guidance/can-spam-act-compliance-guide-business